Canadians and Americans love their fast food. In an industry that continues to evolve, there are many factors impacting the growth of quick service restaurants: including the economic recession, the rising food costs, and the shift to more healthy alternatives. Lower discretionary spending and the shift to healthy foods continue to challenge the consumer mindshare…
What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…
Fast food is all about speed. Every second counts. One of the challenges many fast food chains have traditionally faced is how to offer loyalty programs without adding extra time to customer service. When payment and loyalty are separate transactions, the loyalty transaction adds about 30 seconds to the overall experience. Now, everything is changing. Fast…
With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…
If you are in the restaurant business, you’ve probably heard this phrase many times. It is one of the most essential rules you need to remember in order to be successful in the restaurant industry. The food service industry is very competitive. It costs you 7 times more to bring a new customer into…
People like Apple products because of their simplicity and focus on what really matters. I believe that the same rules apply to mobile loyalty programs. If you offer a great customer experience in the simplest possible way, you will attract a lot of people who will love to interact with your product or service. …
As the show came to a close we reflected on the 4 days and 30 hours of booth duty. There were no fewer than 35 companies at the show offering some form of mobile loyalty and/or payment. They had great looking booths, give-aways and shiny brochures but most were there to build their own brands…
We started the third day of the NRA Show by witnessing a great Harlem Shake performed by one of the exhibitors at the show. I recorded some of their dance and it is actually fun to watch them:) Here it is : http://www.youtube.com/watch?v=TyA1sMbQyRw We saw great interest in the mobile space and were able to…
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