First of all, what is EMV and more importantly why should restaurateurs care about EMV? In this blog post, we have defined EMV and listed several reasons why every merchant needs to care about EMV! What does EMV stand for – Europay, MasterCard and Visa (EMV) is a global standard for all credit card brands…
When Apple introduced Passbook — its native digital wallet app – in June of 2012, it was clear that restaurants and retailers would soon realize that the future of mobile lies in native digital wallets, not their own apps. It took Google two years to catch up with Apple, and now Google Wallet offers the…
Less than 5 years ago, mobile apps were all the rage. Everyone and their brother dove into the business churning out gaming apps, utility apps, social apps – you name it! The impetus has been the rise of the smart phone which now has over 1.6 billion users globally, effectively surpassing desktop usage. What’s more,…
As you’ve read in our previous posts, the immense growth of mobile doesn’t show signs of slowing down. Last week’s post, Mobile payment centers in on your customer needs, provides a clear view into the inevitability of mobile payments. According to The Mobile Payments Market Guide, Forrester’s mobile commerce forecast for Europe predicts that by…
Mobile payment is the inevitable future of commerce. Apple is continuing to extend the features of Passbook and iBeacon. A digital only gift card, iTunes Pass, has arrived in the US. A digital wallet now comes pre-installed on almost all smart phones. Unlike an app, this wallet lives as part of your phone. It stores your…
Consumers have much higher expectations these paydays. These days the connected ‘always-on’ customer is more informed and has the ability research and validate their choice of purchase, moments before they buy. Never before have we had access to apps to do price comparison like Red Laser or Price Grabber with a single snap of a barcode…
As the US and world economy comes continues to recover from the downturn in 2008, this next year provides some strong opportunities for the QSR industry. As these opportunities become available, the industry itself becomes a lot more competitive as more players present themselves with differentiated offerings: Food trucks, healthier menus, and more differentiated offerings…
The Customer is Always Right – one of the most cliched and repeated phrases in marketing. And frankly, I don’t believe it’s true. I know that in some circles it’s scandalous to say, but the reality is that sometimes, the customer is wrong, and ANYONE who has worked as a waitress or in the restaurant…
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