mobile loyalty

Tech in Fast Food: A Product Manager’s Guide to Enhancing User Experience

The fast-food industry is a prime example of how technology can revolutionize customer experiences. At Virtual Next, we lead this revolution with our app-free loyalty and gift card platform. Our technology strategy, adopted by brands such as the 100+ fast-food chain New York Fries through their Fry Society loyalty program, exemplifies seamless integration of technology…

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Say hello to “Pay with Watch”!

With the launch of Apple Watch, customers can now use their watches to pay for their purchases. According to Business Insider, Apple sold more watches in the first day of pre-orders than Google sold in the entire year of 2014. It is estimated that Apple sold three million watches before any watches had even shipped. One…

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Mobile payment centers in on your customer needs

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

Mobile payment is the inevitable future of commerce. Apple is continuing to extend the features of Passbook and iBeacon. A digital only gift card, iTunes Pass, has arrived in the US. A digital wallet now comes pre-installed on almost all smart phones. Unlike an app, this wallet lives as part of your phone. It stores your…

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What is a Digital Wallet and Why is it Better than your App?

At Virtual Next we talk a lot about Digital Wallets, and extol their superiority over Apps. It’s become obvious to us lately though, that not everyone understands exactly what a digital wallet is. Here’s our best explanation of what it is, and why you would prefer it to an App: A digital wallet is basically…

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The Virtual Next Recap: Top Trends and a Recap of the #NRAShow

By Bijan Shahrokhi in Mobile Loyalty, NRA Show

Recently Bijan Shahrokhi and Elliot Atkins, 2 of our founders, attended the National Restaurant Association Show in Chicago and came back with the following feedback on the state of the restaurant industry. What were the top trends at the NRA show? There were 3 trends that stood out more than any others: Big Data and business…

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Mobile Loyalty Players for QSRs: How To Choose A Winner

By Andy Lai in Mobile Loyalty, Quick Service

According to, there are 420 Loyalty Program Startups. When it comes to loyalty/payment apps, that number grows tenfold to 4K. This is the amount of choice available to or, depending on how you look at it, facing QSR companies. If you’re a QSR company, you are not in the business of loyalty, but surely…

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