virtual next

3 Requirements for Successful Restaurant Branding

By Bijan Shahrokhi in Branding, Quick Service

Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…

Read More

Mobile Loyalty Players for QSRs: How To Choose A Winner

By Andy Lai in Mobile Loyalty, Quick Service

According to, there are 420 Loyalty Program Startups. When it comes to loyalty/payment apps, that number grows tenfold to 4K. This is the amount of choice available to or, depending on how you look at it, facing QSR companies. If you’re a QSR company, you are not in the business of loyalty, but surely…

Read More

Currito & Virtual Next: Brilliant Creativity Results in Ongoing Word of Mouth

What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…

Read More

Top 3 Mobile Technology Trends for Quick Service Chains in 2014

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…

Read More

Brace yourselves, iPhone Passbook is coming to you

By Brian Ji in Mobile Loyalty, Mobile Payment

      After Apple dominated our front pockets (or wherever you put your iPhone/iPod), it looks like the company could dominate our back pocket soon. That’s because with the upcoming release of iOS6, Apple has subtly threw its hat into the crowding arena of mobile payment. The initial release of Passbook will allow passes,…

Read More

Social Gifting – A New Buzzword

By Bijan Shahrokhi in Social Gifting

      Social Gifting seems to be the next big thing. With Facebook’s purchase of Karma,  Social Gifting is going to become the focus of many social networking companies. There are a couple of interesting companies in the social gifting space that I particularly like. Wrapp is my favourite so far.   Wrapp is…

Read More

Ready now? Request your free consultation. Get Started