Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…
According to Angel.co, there are 420 Loyalty Program Startups. When it comes to loyalty/payment apps, that number grows tenfold to 4K. This is the amount of choice available to or, depending on how you look at it, facing QSR companies. If you’re a QSR company, you are not in the business of loyalty, but surely…
What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…
With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…
After Apple dominated our front pockets (or wherever you put your iPhone/iPod), it looks like the company could dominate our back pocket soon. That’s because with the upcoming release of iOS6, Apple has subtly threw its hat into the crowding arena of mobile payment. The initial release of Passbook will allow passes,…
Social Gifting seems to be the next big thing. With Facebook’s purchase of Karma, Social Gifting is going to become the focus of many social networking companies. There are a couple of interesting companies in the social gifting space that I particularly like. Wrapp is my favourite so far. Wrapp is…
Mother’s Day came and went. I wouldn’t dare to forget to get a gift or spend some quality time with the woman that nurtured me. And I’m not alone. Mother’s Day is surprisingly the second biggest gift giving occasion of the year (That’s right! Bigger than Valentine’s Day) I can’t always think…
I would like to introduce Virtual Next’s new Not only will you learn more about Virtual Next’s egift card processing solutions, we will also provide you with valuable information that we believe will help Canadian small, medium, and large sized customer facing businesses with their gift card business. To review posts on…
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