The second day of the NRA Show 2013 included a keynote presentation by Howard Schultz, CEO of Starbucks. Howard focused his presentation on how restaurants have to give back to the community and create a balance between the desire to be profitable and a great sense of social conscience. He described how Starbucks currently does…
Today was the first day at the Chicago’s National Restaurant Association show. Our booth is #5563 on North level 3 in the Technology Pavilian section. The NRA show brings about 60,000 visitors and 2,000 exhibitors from all around North America together. Outside of some great food and drink to be sampled, there was an abundance…
It has been 5 years since Howard Schultz came back to Starbucks, shifted gears and changed the future of the company. Starbucks is now bigger than ever and their revenue is still increasing at over 13% a year. Here are four reasons why Starbucks has had such a strong and successful come back, and why…
There are various types of loyalty programs that can be offered by retailers and restaurant chains. Some of the more popular ones are visit based programs (e.g. punch cards) and sales volume based (e.g. Airmiles). What sets apart a successful program from others is the relevancy of the program to the specific merchant’s industry margins,…
We all have them, those colourful, shiny plastic gift cards. Have you ever wondered what it takes to make a gift card? I did, so I Googled it. Turns out, 5.07 grams of Polyvinyl Chloride (PVC – fancy name for plastic) is needed to make a plastic card. So I wondered, how much plastic is…
After Apple dominated our front pockets (or wherever you put your iPhone/iPod), it looks like the company could dominate our back pocket soon. That’s because with the upcoming release of iOS6, Apple has subtly threw its hat into the crowding arena of mobile payment. The initial release of Passbook will allow passes,…
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