mobile payment

Tech in Fast Food: A Product Manager’s Guide to Enhancing User Experience

The fast-food industry is a prime example of how technology can revolutionize customer experiences. At Virtual Next, we lead this revolution with our app-free loyalty and gift card platform. Our technology strategy, adopted by brands such as the 100+ fast-food chain New York Fries through their Fry Society loyalty program, exemplifies seamless integration of technology…

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Say hello to “Pay with Watch”!

With the launch of Apple Watch, customers can now use their watches to pay for their purchases. According to Business Insider, Apple sold more watches in the first day of pre-orders than Google sold in the entire year of 2014. It is estimated that Apple sold three million watches before any watches had even shipped. One…

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Mobile payment centers in on your customer needs

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

Mobile payment is the inevitable future of commerce. Apple is continuing to extend the features of Passbook and iBeacon. A digital only gift card, iTunes Pass, has arrived in the US. A digital wallet now comes pre-installed on almost all smart phones. Unlike an app, this wallet lives as part of your phone. It stores your…

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Currito & Virtual Next: Brilliant Creativity Results in Ongoing Word of Mouth

What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…

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Payment and Loyalty: Should they be separate transactions?

Fast food is all about speed. Every second counts. One of the challenges many fast food chains have traditionally faced is how to offer loyalty programs without adding extra time to customer service. When payment and loyalty are separate transactions, the loyalty transaction adds about 30 seconds to the overall experience. Now, everything is changing. Fast…

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Top 3 Mobile Technology Trends for Quick Service Chains in 2014

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…

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They Come for Food & Come Back for Service

If you are in the restaurant business, you’ve probably heard this phrase many times. It is one of the most essential rules you need to remember in order to be successful in the restaurant industry.   The food service industry is very competitive. It costs you 7 times more to bring a new customer into…

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