eGift Cards and Marketing

QSR & Retail: Branded Apps vs Digital Wallets. Who will win the Customer Mindshare?

Less than 5 years ago, mobile apps were all the rage. Everyone and their brother dove into the business churning out gaming apps, utility apps, social apps – you name it! The impetus has been the rise of the smart phone which now has over 1.6 billion users globally, effectively surpassing desktop usage. What’s more,…

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Egift Cards for a special holiday

By Andy Lai in eGift Cards and Marketing

      Mother’s Day came and went. I wouldn’t dare to forget to get a gift or spend some quality time with the woman that nurtured me. And I’m not alone. Mother’s Day is surprisingly the second biggest gift giving occasion of the year (That’s right! Bigger than Valentine’s Day) I can’t always think…

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Mobile Gift Card – A Great Marketing Tool

By Bijan Shahrokhi in eGift Cards and Marketing

Egift cards have emerged as a new and powerful way to promote your product, service or brand. The key benefit of these digital gift cards is the convenience they offer to both the sender and the recipient. It saves the time and effort to purchase a physical gift card. Delivery costs are also nullified with egift cards. These cards…

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Egift Cards in North America

By Bijan Shahrokhi in eGift Cards and Marketing

      The mobile revolution will transform the face of the traditional North American gift card and will add more convenience, flexibility and efficiency to it. Digital gift cards in North America will cut down the time that is typically needed to purchase and send a physical gift card. At the same time, egift…

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