eGift Cards and Marketing

QSR & Retail: Branded Apps vs Digital Wallets. Who will win the Customer Mindshare?

Less than 5 years ago, mobile apps were all the rage. Everyone and their brother dove into the business churning out gaming apps, utility apps, social apps – you name it! The impetus has been the rise of the smart phone which now has over 1.6 billion users globally, effectively surpassing desktop usage. What’s more,…

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What is a Digital Wallet and Why is it Better than your App?

At Virtual Next we talk a lot about Digital Wallets, and extol their superiority over Apps. It’s become obvious to us lately though, that not everyone understands exactly what a digital wallet is. Here’s our best explanation of what it is, and why you would prefer it to an App: A digital wallet is basically…

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How to Maximize Egift Card Sales and their Impact on Overall Sales

By Bijan Shahrokhi in eGift Cards and Marketing

      We all know that egift cards can serve as an effective sales and marketing tool. You can maximize the value of egift cards by having the right marketing plan to promote your egift cards. Below, we at Virtual Next have formulized the steps you need to take in order to boost your…

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Mobile Gift Card – A Great Marketing Tool

By Bijan Shahrokhi in eGift Cards and Marketing

Egift cards have emerged as a new and powerful way to promote your product, service or brand. The key benefit of these digital gift cards is the convenience they offer to both the sender and the recipient. It saves the time and effort to purchase a physical gift card. Delivery costs are also nullified with egift cards. These cards…

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