Mobile Loyalty

Mobile payment centers in on your customer needs

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

Mobile payment is the inevitable future of commerce. Apple is continuing to extend the features of Passbook and iBeacon. A digital only gift card, iTunes¬†Pass, has arrived in the US. A digital wallet now comes pre-installed on almost all smart phones. Unlike an app, this wallet lives as part of your phone. It stores your…

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Evolution Retail: 3 Technology Trends that Keep the Customer Coming Back

Consumers have much higher expectations these paydays. These days the connected ‘always-on’ customer is more informed and has the ability research and validate their choice of purchase, moments before they buy. Never before have we had access to apps to do price comparison like Red Laser or Price Grabber with a single snap of a barcode…

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What is a Digital Wallet and Why is it Better than your App?

At Virtual Next we talk a lot about Digital Wallets, and extol their superiority over Apps. It’s become obvious to us lately though, that not everyone understands exactly what a digital wallet is. Here’s our best explanation of what it is, and why you would prefer it to an App: A digital wallet is basically…

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The Virtual Next Recap: Top Trends and a Recap of the #NRAShow

By Bijan Shahrokhi in Mobile Loyalty, NRA Show

Recently Bijan Shahrokhi and Elliot Atkins, 2 of our founders, attended the National Restaurant Association Show¬†in Chicago and came back with the following feedback on the state of the restaurant industry. What were the top trends at the NRA show? There were 3 trends that stood out more than any others: Big Data and business…

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Millennials are Driving Influence in the QSR Industry

By Andy Lai in Mobile Loyalty, Mobile Payment

As the US and world economy comes continues to recover from the downturn in 2008, this next year provides some strong opportunities for the QSR industry. As these opportunities become available, the industry itself becomes a lot more competitive as more players present themselves with differentiated offerings: Food trucks, healthier menus, and more differentiated offerings…

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9 Ways to Tell Your QSR Customers That You Just Don’t Care

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment, Quick Service

The Customer is Always Right – one of the most cliched and repeated phrases in marketing. And frankly, I don’t believe it’s true. I know that in some circles it’s scandalous to say, but the reality is that sometimes, the customer is wrong, and ANYONE who has worked as a waitress or in the restaurant…

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Mobile Loyalty Players for QSRs: How To Choose A Winner

By Andy Lai in Mobile Loyalty, Quick Service

According to Angel.co, there are 420 Loyalty Program Startups. When it comes to loyalty/payment apps, that number grows tenfold to 4K. This is the amount of choice available to or, depending on how you look at it, facing QSR companies. If you’re a QSR company, you are not in the business of loyalty, but surely…

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