Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…
At Virtual Next we talk a lot about Digital Wallets, and extol their superiority over Apps. It’s become obvious to us lately though, that not everyone understands exactly what a digital wallet is. Here’s our best explanation of what it is, and why you would prefer it to an App: A digital wallet is basically…
When this article was posted a few days ago, HOW DOMINO’S BECAME A TECH COMPANY, it revealed a company that had completely transformed its mindset and its culture to put its customers at the centre of its strategy. It brought back memories of a very different type of company that had existed not too long…
When was the last time you were at a restaurant or public gathering and a good percentage of the people around you did NOT have their heads buried in a gadget? You have probably seen the video of the woman texting while walking, directly into a mall water fountain. We are a nation of tech…
The Customer is Always Right – one of the most cliched and repeated phrases in marketing. And frankly, I don’t believe it’s true. I know that in some circles it’s scandalous to say, but the reality is that sometimes, the customer is wrong, and ANYONE who has worked as a waitress or in the restaurant…
According to Angel.co, there are 420 Loyalty Program Startups. When it comes to loyalty/payment apps, that number grows tenfold to 4K. This is the amount of choice available to or, depending on how you look at it, facing QSR companies. If you’re a QSR company, you are not in the business of loyalty, but surely…
Canadians and Americans love their fast food. In an industry that continues to evolve, there are many factors impacting the growth of quick service restaurants: including the economic recession, the rising food costs, and the shift to more healthy alternatives. Lower discretionary spending and the shift to healthy foods continue to challenge the consumer mindshare…
What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…
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