December 2nd, 2014

Customers earn FREE food from NYF and pay faster using their mobile phone; without downloading an app.

TORONTO, ON, Dec 1, 2014 – New York Fries, a 200 location fast food chain that specializes in premium french fries and poutine, recently launched a mobile loyalty, rewards, payment and gifting program, “FRY SOCIETY”. Partnering with Virtual Next, an app-free mobile loyalty and payment provider, New York Fries customer can now use any smartphone as a digital wallet to pay for product and earn rewards at participating New York Fries restaurants.

Fry Society offers NYF customers two levels of loyalty. Fry Society “Members” earn points towards free food at New York Fries each time they visit and make a purchase at NYF. After 10 visits, Members can select any one item off the menu for free. Fry Society “Aficionados” (those customers that pre-load their virtual card with money) earn more rewards, including free fries on their birthday, and opportunities to double their points on select transactions. To kick off the program, the company has a special offer:  Pre-load $25 on your Fry Society digital card, and you will be rewarded with a free poutine.

“Our FRY SOCIETY program enables customers to complete transactions faster by using their smartphones without having to download an app,” says Warren Price, Executive VP at New York Fries. “We understand the challenges with launching an app and getting adoption in the crowded app market. We decided to go with something that is simpler and more effective to launch our Fry Society program, and rewarding for our customers to use”

“We are excited to partner with New York Fries and provide their customers with an experience that is simple to operate and understand, and that offers them great value as well,” says Bijan Shahrokhi, CEO of Virtual Next. “Digital wallets enable merchants to offer simple mobile loyalty and payment programs without any app, which means lower program costs and higher rates of participation.”

About New York Fries

New York Fries is a privately-owned Canadian retail chain specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 155 unit chain has successfully expanded to Turkey, China, the United Arab Emirates, Hong Kong, Macau, Kurdistan, Saudi Arabia, and Bahrain with 30 international units. The brand, which recently celebrated its 30th anniversary, is a leader in the Canadian fast food market. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans-fat-free sunflower oil.  In 2008, New York Fries won the Pinnacle Award for Franchisee Excellence, acknowledging its outstanding franchisee relations. New York Fries was named one of Canada’s 50 best managed companies in 2011, 2012 and 2013.

About Virtual Next

Virtual Next is the world’s first company enabling restaurant chains to offer a mobile-based digital card that ties payment into loyalty without the use of additional smartphone apps. Virtual Next research has proven that smartphone apps are not effective for restaurant chains; instead, the company uses the smartphone’s existing digital wallets such as iPhone PassBook and Google Wallet to offer a branded loyalty program, thus resulting in far more effective results in terms of customer adoption and service. Virtual Next enables restaurant chains with any Point of Sale system to offer a mobile loyalty, payment, and couponing program to their

Media Contacts:

Alyssa Berenstein, Marketing Director, New York Fries

(416) 963-5005 x 232

Bijan Shahrokhi, CEO, Virtual Next

(647) 860-4920

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