The Virtual Next Blog

Mobile Loyalty – Simplicity is the Ultimate Sophistication

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

People like Apple products because of their simplicity and focus on what really matters. I believe that the same rules apply to mobile loyalty programs. If you offer a great customer experience in the simplest possible way, you will attract a lot of people who will love to interact with your product or service.  …

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National Restaurant Association Show 2013 – Day 4

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment, NRA Show

As the show came to a close we reflected on the 4 days and 30 hours of booth duty. There were no fewer than 35 companies at the show offering some form of mobile loyalty and/or payment. They had great looking booths, give-aways and shiny brochures but most were there to build their own brands…

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National Restaurant Association Show 2013 – Day 1

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment, NRA Show

Today was the first day at the Chicago’s National Restaurant Association show. Our booth is #5563 on North level 3 in the Technology Pavilian section. The NRA show brings about 60,000 visitors and 2,000 exhibitors from all around North America together.  Outside of some great food and drink to be sampled, there was an abundance…

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What Is the Right Mobile Based Loyalty Program for a Restaurant or Retailer?

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

There are various types of loyalty programs that can be offered by retailers and restaurant chains. Some of the more popular ones are visit based programs (e.g. punch cards) and sales volume based (e.g. Airmiles). What sets apart a successful program from others is the relevancy of the program to the specific merchant’s industry margins,…

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Who Owns Your Customers’ Data?

By Bijan Shahrokhi in Security

When going mobile, merchants should be cautious about how customer data ownership is handled by the service provider. Imagine how devastating it would be if your service provider decided to sell your customers’ data to your competitors! Tech companies have a long history of attempting to sell customer data to third party companies. Take, for…

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