Passbook

Say hello to “Pay with Watch”!

With the launch of Apple Watch, customers can now use their watches to pay for their purchases. According to Business Insider, Apple sold more watches in the first day of pre-orders than Google sold in the entire year of 2014. It is estimated that Apple sold three million watches before any watches had even shipped. One…

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Top 3 Mobile Technology Trends for Quick Service Chains in 2014

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…

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Mobile Loyalty – Simplicity is the Ultimate Sophistication

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

People like Apple products because of their simplicity and focus on what really matters. I believe that the same rules apply to mobile loyalty programs. If you offer a great customer experience in the simplest possible way, you will attract a lot of people who will love to interact with your product or service.  …

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Use mobile store cards, help the environment!

By Brian Ji in Mobile Loyalty, Mobile Payment

We all have them, those colourful, shiny plastic gift cards. Have you ever wondered what it takes to make a gift card? I did, so I Googled it. Turns out, 5.07 grams of Polyvinyl Chloride (PVC – fancy name for plastic) is needed to make a plastic card. So I wondered, how much plastic is…

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Brace yourselves, iPhone Passbook is coming to you

By Brian Ji in Mobile Loyalty, Mobile Payment

      After Apple dominated our front pockets (or wherever you put your iPhone/iPod), it looks like the company could dominate our back pocket soon. That’s because with the upcoming release of iOS6, Apple has subtly threw its hat into the crowding arena of mobile payment. The initial release of Passbook will allow passes,…

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