What Is the Right Mobile Based Loyalty Program for a Restaurant or Retailer?

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

There are various types of loyalty programs that can be offered by retailers and restaurant chains. Some of the more popular ones are visit based programs (e.g. punch cards) and sales volume based (e.g. Airmiles). What sets apart a successful program from others is the relevancy of the program to the specific merchant’s industry margins,…

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