Apple announced their new Operating System last week. iOS7 is Apple’s biggest iOS overhaul since the launch of the iPhone. With Johnny Ive’s leadership of both the design and technology teams, we all expected a major update to the new operating system. Apple PassBook was one of the updated applications in the new operating system….
When you look at some of the trends in the market, you’ll notice that there are many things happening at the same time, all of which affect marketing and store operation in one way or another. Here are some of the current trends: Social Media Mobile website Mobile application Mobile based loyalty Mobile based payment Online…
People like Apple products because of their simplicity and focus on what really matters. I believe that the same rules apply to mobile loyalty programs. If you offer a great customer experience in the simplest possible way, you will attract a lot of people who will love to interact with your product or service. …
As the show came to a close we reflected on the 4 days and 30 hours of booth duty. There were no fewer than 35 companies at the show offering some form of mobile loyalty and/or payment. They had great looking booths, give-aways and shiny brochures but most were there to build their own brands…
There are various types of loyalty programs that can be offered by retailers and restaurant chains. Some of the more popular ones are visit based programs (e.g. punch cards) and sales volume based (e.g. Airmiles). What sets apart a successful program from others is the relevancy of the program to the specific merchant’s industry margins,…
Merchants are losing approximately $20 billion a year due to credit card fraud. Financial institutions have spent billions of dollars to prevent fraud and lower the number of fraudulent activities. The challenge, however, has been the lack of a communication channel, which allows credit card verification in more accurate ways at the store level. In…
After Apple dominated our front pockets (or wherever you put your iPhone/iPod), it looks like the company could dominate our back pocket soon. That’s because with the upcoming release of iOS6, Apple has subtly threw its hat into the crowding arena of mobile payment. The initial release of Passbook will allow passes,…
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