Canadians and Americans love their fast food. In an industry that continues to evolve, there are many factors impacting the growth of quick service restaurants: including the economic recession, the rising food costs, and the shift to more healthy alternatives. Lower discretionary spending and the shift to healthy foods continue to challenge the consumer mindshare…
What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…
Fast food is all about speed. Every second counts. One of the challenges many fast food chains have traditionally faced is how to offer loyalty programs without adding extra time to customer service. When payment and loyalty are separate transactions, the loyalty transaction adds about 30 seconds to the overall experience. Now, everything is changing. Fast…
I am a big fan of finding simple applications to some of the great technology that’s out there. The trick is to find a balance between innovation and continuing existing operations. The fast food industry has always been an interesting industry to me. There are lots of tasks that are mechanical and repetitive and they…
With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…
If you are in the restaurant business, you’ve probably heard this phrase many times. It is one of the most essential rules you need to remember in order to be successful in the restaurant industry. The food service industry is very competitive. It costs you 7 times more to bring a new customer into…
Big Data is a new concept for many industries, including store operators. Some are left wondering what they can do with customer data, if they had a way of knowing who, when, where, and how often customers were buying from their restaurant. In this blog post, I would like to present some ideas on what…
Apple announced their new Operating System last week. iOS7 is Apple’s biggest iOS overhaul since the launch of the iPhone. With Johnny Ive’s leadership of both the design and technology teams, we all expected a major update to the new operating system. Apple PassBook was one of the updated applications in the new operating system….
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