The Virtual Next Blog

QSR & Retail: Branded Apps vs Digital Wallets. Who will win the Customer Mindshare?

Less than 5 years ago, mobile apps were all the rage. Everyone and their brother dove into the business churning out gaming apps, utility apps, social apps – you name it! The impetus has been the rise of the smart phone which now has over 1.6 billion users globally, effectively surpassing desktop usage. What’s more,…

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5 Tech Trends to Watch Out for in Food Service

By Bijan Shahrokhi in Customer Insight, Uncategorized

Technology rules our world and that plays out in the food service industry as well. The following list includes some of the most important tech trends that restaurant owners will need to adopt or find themselves left behind. 1. Mobile Payment Mobile payment is the most pressing issue facing all restaurants and even more generally…

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Healthy QSR Food Trends

By Bijan Shahrokhi in Quick Service

If you’re reading this post, heck, if you have a pulse, I’m sure that you also have a friend who follows a gluten free diet. Something that was practically unheard of 30 years ago, gluten free products, are now a fast growing section of the grocery aisle. And of course, the request for gluten free…

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Are You Choosing the Right Mobile Payments Solution? 10 Things You Need to Consider if You’re in Restaurant or Retail

As you’ve read in our previous posts, the immense growth of mobile doesn’t show signs of slowing down. Last week’s post, Mobile payment centers in on your customer needs, provides a clear view into the inevitability of mobile payments. According to The Mobile Payments Market Guide, Forrester’s mobile commerce forecast for Europe predicts that by…

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Mobile payment centers in on your customer needs

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

Mobile payment is the inevitable future of commerce. Apple is continuing to extend the features of Passbook and iBeacon. A digital only gift card, iTunes Pass, has arrived in the US. A digital wallet now comes pre-installed on almost all smart phones. Unlike an app, this wallet lives as part of your phone. It stores your…

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Evolution Retail: 3 Technology Trends that Keep the Customer Coming Back

By Elliott Atkins in Mobile Loyalty, Mobile Payment, Retail

Consumers have much higher expectations these days. These days the connected ‘always-on’ customer is more informed and has the ability research and validate their choice of purchase, moments before they buy. Never before have we had access to apps to do price comparison like Red Laser or Price Grabber with a single snap of a barcode…

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3 Requirements for Successful Restaurant Branding

By Bijan Shahrokhi in Branding, Quick Service

Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…

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