Egift Cards for a special holiday

By Brian Ji in eGift Cards and Marketing

 

 

 

Mother’s Day came and went. I wouldn’t dare to forget to get a gift or spend some quality time with the woman that nurtured me. And I’m not alone. Mother’s Day is surprisingly the second biggest gift giving occasion of the year (That’s right! Bigger than Valentine’s Day)

I can’t always think up the perfect gift, and I certainly procrastinate enough to do everything last minute. Egift cards were such a lifesaver. The egift card I selected was delivered in under a minute. If I had to order it online, then wait for it to arrive in the mail, it would’ve been late and I will forever face the consequences. What’s interesting is that other people have realized this as well. A recent study shows that people tend to stop ordering physical gift cards online about 5-6 days before a major holiday because they know it’ll never arrive on time. Well, not a problem with egift cards! The same study shows that while physical gift cards sales fall off the cliff 5-6 days before the holiday, egift cards sales continues to hold as consumers understand that time is not a factor.

Our CEO, Bijan, live on the other side of North America from his mother. He doesn’t have the luxury to be with his family on Mother’s Day. As much as he knows a simple phone call would suffice, he wants to do something extra. An egift card from one our partners was the perfect solution. We hear a lot how ecommerce can expand your customer base by removing geographical limitations. Egifting is just one more hurdle removed in the ecommerce world to introduce new customers to your retail business.

  • Jennifer Li

    Mother’s Day has always been a great time for retailers to sell gift cards. I’m wondering if there are any stats on popularity of egift cards among mother’s day gift card buyers vs. Christmas gift card buyers.

    • http://www.VirtualNext.com Brian

      Hi Jennifer, I do have some data on physical gift cards which can shine light and forecast consumers’ viewpoint on egift cards.
      In 2010, First Data’s consumer insight report for Canada shows 52% of people bought gift cards for Christmas, and 7% of people bought gift cards for Mother’s day. They don’t call Christmas “The Season for Giving” for nothing.

      Interestingly, you can search “gift cards” on Google Trends, and you will see the similar pattern that heavily bias towards Christmas season.

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