Mobile Loyalty

Currito & Virtual Next: Brilliant Creativity Results in Ongoing Word of Mouth

What would it mean to a restaurant owner to ensure that their opening day included a line of anxious new customers wrapping from their front door down the block? What kind of marketing and/or promotions could trigger that kind of opening day excitement? Currito, a Cincinnati based burrito chain had the answer: they gave the…

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Payment and Loyalty: Should they be separate transactions?

Fast food is all about speed. Every second counts. One of the challenges many fast food chains have traditionally faced is how to offer loyalty programs without adding extra time to customer service. When payment and loyalty are separate transactions, the loyalty transaction adds about 30 seconds to the overall experience. Now, everything is changing. Fast…

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Top 3 Mobile Technology Trends for Quick Service Chains in 2014

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

With so much pressure from competitors and consumers, quick service chains are innovating and leveraging technology faster than ever. Some quick service chains, such as Starbucks, have embraced this and are leading the movement by speeding up payments, establishing more personalized relationships with their customers, and offering more than just food to their customers.Technology has become…

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They Come for Food & Come Back for Service

If you are in the restaurant business, you’ve probably heard this phrase many times. It is one of the most essential rules you need to remember in order to be successful in the restaurant industry.   The food service industry is very competitive. It costs you 7 times more to bring a new customer into…

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Mobile Loyalty – Simplicity is the Ultimate Sophistication

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment

People like Apple products because of their simplicity and focus on what really matters. I believe that the same rules apply to mobile loyalty programs. If you offer a great customer experience in the simplest possible way, you will attract a lot of people who will love to interact with your product or service.  …

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National Restaurant Association Show 2013 – Day 4

By Bijan Shahrokhi in Mobile Loyalty, Mobile Payment, NRA Show

As the show came to a close we reflected on the 4 days and 30 hours of booth duty. There were no fewer than 35 companies at the show offering some form of mobile loyalty and/or payment. They had great looking booths, give-aways and shiny brochures but most were there to build their own brands…

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