Mobile Loyalty

Tech in Fast Food: A Product Manager’s Guide to Enhancing User Experience

The fast-food industry is a prime example of how technology can revolutionize customer experiences. At Virtual Next, we lead this revolution with our app-free loyalty and gift card platform. Our technology strategy, adopted by brands such as the 100+ fast-food chain New York Fries through their Fry Society loyalty program, exemplifies seamless integration of technology…

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Is your restaurant ready? Google Wallet is coming to all Android phones!

When Apple introduced Passbook — its native digital wallet app – in June of 2012, it was clear that restaurants and retailers would soon realize that the future of mobile lies in native digital wallets, not their own apps. It took Google two years to catch up with Apple, and now Google Wallet offers the…

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Restaurants: How to Turn Your Loyalty Program into a Sales Weapon

By Bijan Shahrokhi in Mobile Loyalty

Mobile has made things so much easier for marketers today. The rise of mobile usage, coupled with the impressive amount of information marketers can glean about their customers is creating a greater surge in the mobile loyalty space. For restaurants and retailers, the possibilities of retaining your most valued customers is not only possible, it’s more…

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Reducing Restaurant Employee Turn over with Internal Loyalty Programs

By Bijan Shahrokhi in Mobile Loyalty

Social media restaurant communities are littered with conversations revolving around one of the most costly and frustrating elements of the business: Employee Burnout. Every LinkedIn Group, Google+ Community and Facebook Page dedicated to the industry sees its share of questions and answers as to how to Make It Stop. If you’ve ever worked for a…

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QSR & Retail: Branded Apps vs Digital Wallets. Who will win the Customer Mindshare?

Less than 5 years ago, mobile apps were all the rage. Everyone and their brother dove into the business churning out gaming apps, utility apps, social apps – you name it! The impetus has been the rise of the smart phone which now has over 1.6 billion users globally, effectively surpassing desktop usage. What’s more,…

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Are You Choosing the Right Mobile Payments Solution? 10 Things You Need to Consider if You’re in Restaurant or Retail

As you’ve read in our previous posts, the immense growth of mobile doesn’t show signs of slowing down. Last week’s post, Mobile payment centers in on your customer needs, provides a clear view into the inevitability of mobile payments. According to The Mobile Payments Market Guide, Forrester’s mobile commerce forecast for Europe predicts that by…

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