Customer Insight

Tech in Fast Food: A Product Manager’s Guide to Enhancing User Experience

The fast-food industry is a prime example of how technology can revolutionize customer experiences. At Virtual Next, we lead this revolution with our app-free loyalty and gift card platform. Our technology strategy, adopted by brands such as the 100+ fast-food chain New York Fries through their Fry Society loyalty program, exemplifies seamless integration of technology…

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5 Tech Trends to Watch Out for in Food Service

By Bijan Shahrokhi in Customer Insight, Uncategorized

Technology rules our world and that plays out in the food service industry as well. The following list includes some of the most important tech trends that restaurant owners will need to adopt or find themselves left behind. 1. Mobile Payment Mobile payment is the most pressing issue facing all restaurants and even more generally…

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Are You Choosing the Right Mobile Payments Solution? 10 Things You Need to Consider if You’re in Restaurant or Retail

As you’ve read in our previous posts, the immense growth of mobile doesn’t show signs of slowing down. Last week’s post, Mobile payment centers in on your customer needs, provides a clear view into the inevitability of mobile payments. According to The Mobile Payments Market Guide, Forrester’s mobile commerce forecast for Europe predicts that by…

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The QSR Challenge: 5 Ways to Keep your Customers Coming Back

Canadians and Americans love their fast food.  In an industry that continues to evolve, there are many factors impacting the growth of quick service restaurants: including the economic recession, the rising food costs, and the shift to more healthy alternatives. Lower discretionary spending and the shift to healthy foods continue to challenge the consumer mindshare…

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They Come for Food & Come Back for Service

If you are in the restaurant business, you’ve probably heard this phrase many times. It is one of the most essential rules you need to remember in order to be successful in the restaurant industry.   The food service industry is very competitive. It costs you 7 times more to bring a new customer into…

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