Branding

Say hello to “Pay with Watch”!

With the launch of Apple Watch, customers can now use their watches to pay for their purchases. According to¬†Business Insider, Apple sold more watches in the first day of pre-orders than Google sold in the entire year of 2014. It is estimated that Apple sold three million watches before any watches had even shipped. One…

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3 Requirements for Successful Restaurant Branding

By Bijan Shahrokhi in Branding, Quick Service

Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…

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