Branding

Say hello to “Pay with Watch”!

With the launch of Apple Watch, customers can now use their watches to pay for their purchases. According to Business Insider, Apple sold more watches in the first day of pre-orders than Google sold in the entire year of 2014. It is estimated that Apple sold three million watches before any watches had even shipped. One…

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3 Requirements for Successful Restaurant Branding

By Bijan Shahrokhi in Branding, Quick Service

Restaurant branding is a concern for all quick service and fast casual business entrepreneurs. Branding separates your business from your competitors. It is also a component of your marketing strategy necessary for developing customer loyalty. What will your restaurant brand be known for? Restaurant branding requires three parts; creativity, values, and market differentiation. Restaurant Branding:…

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